Olsen&Associates

Case Studies

We don't mean to brag...well, not true. Fact is, we're very proud of what we do for our clients and we like to share some of those stories with. Besides, we're in the business of tooting horns and we see no harm in sometimes tooting our own.

New Business-to-Business Newspaper Captures Lead in Market

• 90% of reader and advertiser surveyed by NNBW indicate that NNBW is their primary source of business news
• 95.9% of readers and subscribers in an independent study, indicated they would be very likely to recommend NNBW to others

Record-breaking 500 entries for TMWA Responsible Water Use Poster Art Contest

• Increased entries by 25% over the previous year
• Increased media coverage by partnering with Family Pulse Magazine
• Increased incentives of nine Mega Passes donated from Wild Island Family Adventure Park

Truckee Meadows Tomorrow Launches Interactive Web Site

Our objective for the Truckee Meadows Tomorrow (TMT) Web site was to develop a site that would function as the primary information source for individuals interested in learning about TMT and about Quality of Life (QOL) in the Truckee Meadows. To cut down on staff administrative time. To streamline the public's access to desired Indicator data. To provide a special event management system to assist with TMT's bi-annual fundraiser. To provide an automated means for users to adopt Quality of Life Indicators and report on their progress. To provide a community forum for individuals to participate in discussion on topics relating to QOL in the Truckee Meadows. To provide a secure online location for Board members to conduct business. To provide staff with a means for updating the content of the Web site on their own. Read more.

Record-breaking Crowd of 175,000 at 25th Anniversary Great Reno Balloon Race

• Received coverage in the New York Times
• Secured more than three media outlets from our drive markets
• Increased attendance by 25 percent

Conservation Event Garners Extensive Regional Media Coverage

• Received positive regional media coverage • All three local affiliate television stations, local cable access and the Reno Gazette-Journal attended the event
• The story was picked up by the Associated Press and regional coverage included: San Francisco Chronicle, Nevada Appeal, Sacramento Bee, Tahoe Daily Tribune, Las Vegas Sun, Las Vegas Review Journal, Sparks Tribune, Sierra Sun, The Union, Placerville Mountain Democrat, Lovelock Review-Miner and Northern Nevada Business Weekly

Artown: New Venues Increase Attendance by 75%

• Attendance increased by 75 percent from 2,455 in 2005 to a record-breaking 4,300 in 2006
• At Pioneer Center for Performing Arts, 1,500 children attended the Discover Diavolo event, the largest group to ever attend any previous Discover the Arts event